Pentecostal Tabernacle

Client: Pentecostal Tabernacle
Website: ptspice.org
Date: April 20, 2017
Services: Branding, UX, UI, Website Design

Info

A fresh look for Pentecostal Tabernacle

Daniel Quinn contacted me to undertake a redesign of Pentecostal Tabernacle’s website, which included a full rebranding of their existing identity, web presence, print materials, and outdoor signage. This multi-campus church is a multi-cultural, bible-teaching church in Cambridge, Massachusetts and is led by Bishop Brian C. Greene. With a mission to restore broken lives, PT’s existing brand needed a refresh that would create an emotional response and a sense of trust from their 200+ congregation.

Branding

What makes a good church logo?

Creating an entirely new identity for any establishment or business is always a challenge — it’s the single most important visual component that will provide the first impression and overall tone. And when it comes to a church logo, I wanted to make sure it was Christ-centered, timeless and authentic.

The challenges lie in the target audience — young, old, new and seasoned. For the existing congregation, the logo needed to feel fresh and relevant to their church culture, but not too modern for the older generation. For potential newcomers, the logo needed to draw an emotional connection or evoke an immediate sense of trust.

After many conversations with the client to pinpoint their vision, I learned that Pentecostal Tabernacle’s congregation refers to their church as PT, and because they are located in the city, they wanted to push a fresh and modern look for their new identity.

Because of their name —Pentecostal Tabernacle—I went right to the Old Testament to read about when the Israelites began building the tabernacle. I wanted a strong foundation for my logo concepts, and what better place than scripture? Below are a series of logo concepts I put together for the client.

Many iterations later, we landed on a final logo and I created a very simple style guide.

User Experience and Design

After branding, it was time for a website redesign. But first, the user experience needed improvement.

Once we achieved a final logo and simple style guide, we moved on to creating a new site map, user experience, and design. This involved doing a site audit, reorganizing hierarchy and content, and then developing a revised site map and updated site architecture. The client requested a site filled with full width photography and callouts, navigation that would follow you down the page, and clean content organization that would lend itself beautifully to an omni-channel platform. These were the components that drove the direction of the wireframes. Daniel Quinn rebuilt their website on WordPress so that the staff and volunteers could easily maintain the organization’s marketing activities from a single dashboard. Pentecostal Tabernacle stored their event and group data in Church Community Builder (CCB), so he used the CCBPress API to write a custom bridge between WordPress and their CRM. We also created a space for the staff to feature sermons hosted on YouTube, as well as a live video stream of Sunday services.

View Wireframes
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