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Argus 2011
Branding  //  Art Direction  //  Design  //  Production

BELL is a national nonprofit that transforms the academic achievements, self-confidence, and life trajectories of over 35,000 children in under-resourced, urban communities throughout the U.S. The organization challenged ARGUS with a brand refresh and online presence.




The Approach

Working closely with BELL, ARGUS created an ambitious branding and integrated communications program to help them achieve heightened awareness, to expand into other states, and to leverage additional programs as sub-brands. We accomplished this through developing a new identity, a flexible collateral system, and a robust website.


The Website