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Carrot 2012
User Experience  //   Art Direction   //   Design   //   Illustration   //   Packaging   //   Production

Filling out paper work and reviewing an employee handbook with HR was not an onboarding process that Carrot wanted to embrace. With the company growing at such a fast rate, they sought a more efficient, yet adventurous, way to onboard new employees. They wanted to push the boundaries of the typical employee handbook by creating a proprietary one that best represented the company’s forward-thinking.

So, we created an iPad application and named it the Carrot HandApp. This app includes all relevant information in an interactive way, and also provides a unique login for new employees to view their teammates, door code, and other personal information specific to them. So how do new employees login? They receive a brand new iPad mini as a welcome gift. Surprise!

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The Details

New employees are either shipped an iPad mini prior to their start date or receive it on their first day of work. This means we needed to consider packaging that would survive the postal service. We wanted to play off a treasure chest theme, since Carrot’s rally cry is “Hustle. Team Adventure.” This treasure box included a branded logo on the lid, and a hidden compartment inside. Upon opening the box, the employee is greeted with a wax sealed letter and a map adhered to the lid.

Each iPad mini was set up with the same wallpaper and lock screen, familiar apps, and of course, The Carrot HandApp. They were then placed inside embroidered canvas bags and positioned in the secret compartment. For the letters, we didn’t cheat and buy the wax seal stickers. Each was completed by hand — this is the real deal, folks!