Photo Retouching // Production
Neighborhood Health Plan’s mission is to promote the health and wellness of our members, and to help ensure equitable, affordable health care for the diverse communities we serve. When I joined Argus, they already had a rebranding effort underway. The new identity and photography needed to be applied to all forms of collateral, advertising and out-of-home. In collaboration with the creative director, I took the lead on retouching all the photography to create a cohesive effect throughout the branding system, establishing a brand guidelines based on the elements that Argus had put in place, and applied the brand system to all advertising materials.