User Experience // Art Direction // Design // Production
If you’re a New York Yankees fan, then you know what it feels like to win… constantly. Well now that essence is bottled up in a fragrance line for both men and women. Carrot was tasked with creating an e-commerce website to increase sales for the New York Yankees fragrance. During the wireframing process, we chose to use Shopify for the website’s e-commerce component, which would be maintained by the client post-launch.