Bonnie Brunner LLC 2017
Branding // User Experience // Art Direction // Design // Illustration
My longtime development partner, Daniel Quinn, approached me to do a rebrand and website redesign for Pentecostal Tabernacle, a multi-campus church located in Cambridge, Massachusetts. Their existing brand needed a refresh with a responsive website to go along with it.
Oh the joys of rebranding… Creating an entirely new identity for any establishment or business is always a challenge — it’s the single most important visual component that will provide the first impression and overall tone. The logo is the anchor point for everything moving forward and ultimately drives the art direction for everything else. After many conversations with the client to pinpoint their vision, I learned that Pentecostal Tabernacle’s congregation refers to their church as PT, and because they are located in the city, they wanted a fresh and modern look for their new identity.
Naturally, I went right to the Old Testament to read about when the Israelites began building the tabernacle. I wanted a strong foundation for my logo concepts, and what better place than scripture? Below is the original presentation I put together for the client.
If designing an identity were easy, I’d tell you that they selected one of the two logos in that presentation and then we went happily on our way to web design land. I won’t bore you with the rounds of revisions we went through and all the additional logos that were created (additional scope was required), but if that kind of thing excites you, send me a message and I’ll share all the details. But for all intents and purposes of this case study, below is the final logo and web visual guide.
Website Redesign Process
Once we achieved a final logo and web visual guide, we moved on to creating a new site map, user experience, and design. This involved doing a site audit, reorganizing hierarchy and content, and then developing a revised site map and updated site architecture.
The client requested a site filled with full width photography and callouts, navigation that would follow you down the page, and clean content organization that would lend itself beautifully to an omni-channel platform. These were the components that drove the direction of the wireframes.
Daniel Quinn rebuilt their website on WordPress so that the staff and volunteers could easily maintain the organization’s marketing activities from a single dashboard. Pentecostal Tabernacle stored their event and group data in Church Community Builder (CCB), so he used the CCBPress API to write a custom bridge between WordPress and their CRM. We also created a space for the staff to feature sermons hosted on YouTube, as well as a live video stream of Sunday services.
Many sections required iconography. Below is the final set of icons you’ll see on PT’s website — all were adapted from thenounproject.com.
Without further ado, you can view the live website by clicking the button, below. Please note that whenever I complete a project, the website is handed over to the client to update with content, so what you see in my design may not reflect what the client currently has showcased on their site. If you’d like to see the original design storyboard, please send me a message and I’d be happy to share.LAUNCH WEBSITE