New employees were either shipped an iPad Mini prior to their start date, or received it on their first day of work. This meant that packaging needed to survive the postal service process. Since Carrot’s rally cry is“Hustle, Team, Adventure,” the packaging resembled a treasure box with a branded logo on the lid and a hidden compartment inside. Upon opening the box, the employee is greeted with a wax-sealed letter and a map.
Each iPad mMini was set up with the same wallpaper and lock screen, familiar apps, and of course, the Carrot HandApp. They were then placed inside embroidered canvas bags and positioned in the secret compartment. For the letters, we didn’t cheat and buy the wax seal stickers—each was handmade.