Getting into the Details
Keep’s original website lacked robust areas of visual engagement and content. The site needed to be better organized with a scalable framework to allow for added languages in the future and content additions as the market evolves. With a new sitemap in place, the Keep team chose to build the site on WordPress’s Gutenberg platform. I worked with Agency Labs to develop the wireframes in a block-based format to ensure compatibility with a Gutenberg build, and totally relevant for all content-types.
Twenty-five unique blocks were created with an assigned content type. The fully annotated wireframes outlined which components were blocks, in addition to their relationship within each versatile layout. When it came to design, the existing brand identity, colors, typography, photography and illustrations were already provided. The end result is a visually striking experience that the client can make adjustments to as they update and/or add content blocks.