Creating an entirely new identity for any establishment or business is always a challenge — it’s the single most important visual component that will provide the first impression and overall tone. And when it comes to a church logo, I wanted to make sure it was Christ-centered, timeless and authentic.
The challenges lie in the target audience — young, old, new and seasoned. For the existing congregation, the logo needed to feel fresh and relevant to their church culture, but not too modern for the older generation. For potential newcomers, the logo needed to draw an emotional connection or evoke an immediate sense of trust.
After many conversations with the client to pinpoint their vision, I learned that Pentecostal Tabernacle’s congregation refers to their church as PT, and because they are located in the city, they wanted to push a fresh and modern look for their new identity.
Because of their name —Pentecostal Tabernacle—I went right to the Old Testament to read about when the Israelites began building the tabernacle. I wanted a strong foundation for my logo concepts, and what better place than scripture? Below are a series of logo concepts I put together for the client.