For dentists, whitening is the #1 desired treatment. That means offering an in-office experience during a regular appointment is a high selling point. The goal of the user experience for uPhoria’s new website was to highlight how doctor’s can easily and quickly build their practice and boost profits by offering this whitening system to their patients.
During the wireframing stage, Daniel Quinn and I consulted with the client on a number of different content strategies. With features to highlight, equipment to showcase and a process to be explained, the website experience needed to be easy to navigate and offer many opportunities to schedule a demo or purchase the whitening system.